AHD Daily: You Were Not Expensive, You Were Late Edition
Good morning from All Hype Digital.
Think about the last quote you sent that went quiet. You probably filed it under “too expensive.” Most owners do. It is the easiest explanation and it requires nothing from you.
Here is the uncomfortable version. You walked the job Wednesday. You sent the number Saturday night. Somebody else sent theirs Wednesday afternoon. You were not expensive. You were late.
The eleven minute rule
Today’s post walks through the full system a two truck Manassas contractor uses, but if you take one thing from it, take this: the quote goes out before the truck does.
That is only possible if your fifteen most common line items are already saved with prices in whatever tool you use, so a quote gets assembled instead of written. Sit down once, load them in, and quoting from the driveway stops being a stretch goal and becomes the default.
Then the part everyone skips
Three follow-ups, written one time, sent on a schedule whether or not you feel like it. Day 2 confirms the quote arrived. Day 5 offers a specific opening on the calendar. Day 12 politely closes the file.
That day 12 message is the one people cut because it feels like giving up. It is the one that gets the most replies, and most of those replies say some version of “no, we still want it, life got busy.” Those are jobs sitting on the table right now that you have already done the work to earn.
If you are quoting enough volume that remembering is the bottleneck, a job management app built for trades like Tradify will build the quote and chase it for you from the phone. That is the whole point. The system remembers so you do not have to.
Do this today
Pull your last thirty quotes. Count how many closed. Then count roughly how many hours passed between the walkthrough and the send on each one. You will see the pattern inside of ten minutes, and it will not be a pattern about price.
Write that close rate on a sticky note with today’s date. In sixty days, after you have moved quoting to the driveway and turned on three follow-ups, count again.
Disclosure: Some links above are partner links. AHD may earn a commission at no extra cost to you. We only recommend tools we would set up for a paying client.
Read the full four part system on the blog: How a NOVA Contractor Wins More Quotes Without Chasing.
Want us to build the quote to cash path for you? Book a free strategy call at allhypedigital.com and grab your free Hype Report. One conversation, zero fluff, all hype.