Five stages. One working system.
Most agencies sell you a tactic. We build the engine: get found, capture the lead, convert it to a booking, measure what worked, and keep the customer. Take one stage or run all five, they are designed to hand off to each other.
Become the business Google recommends first.
Nobody is searching for your brand name. They are searching for what you do, near where they are, right now. This stage puts you in front of that search.
What this stage includes
- SEOService and location pages built to rank, technical cleanup, and the content that earns the position.
- Google Business ProfileFull rebuild and ongoing optimisation. Categories, products, photos, hours, Q&A, posts.
- LSA & Google AdsLocal Services Ads, Search and Performance Max, pointed only at high intent terms.
- MetaFacebook and Instagram campaigns and organic presence, aimed at your actual service radius.
Claim your Google Business Profile and fill every field: hours, categories, services, photos, the Q&A tab. It is free and takes about an hour. Incomplete profiles rank below complete ones, so do this before you pay anyone for SEO.
Free · no agency needed · if that is already done, the paid work is what is leftVisitors who call instead of leaving.
Traffic is not a result. A name, a number and a reason to call back is a result. This stage is every surface where interest becomes a lead.
What this stage includes
- WebsiteFast, mobile-first builds on WordPress, Shopify or Webflow, with the call to action above the fold.
- Landing pagesSingle-purpose pages matched to each campaign, so ad spend does not land on your home page.
- DM automationInstagram and Facebook messages answered instantly, qualified, and routed to a real booking.
- FormsShort, smart forms and quote flows that ask for the minimum and still tell you what you need.
Put your phone number on the page as real text, not inside an image, so it is tappable on a phone. Then confirm your hours on Google, not only on Facebook. Free, about thirty minutes.
Free · no agency needed · if that is already done, the paid work is what is leftNo lead sits long enough to go cold.
Most local businesses do not have a lead problem, they have a follow-up problem. This stage makes sure nothing sits in an inbox while a customer books someone else.
What this stage includes
- CRMSelection, setup and pipeline design, so every deal has a stage and nothing goes missing.
- SMS & email automationInstant response, nurture sequences, quote follow-ups and appointment reminders.
- Missed-call recoveryMissed a call while you were with a customer? They get a text back inside sixty seconds with a booking link.
- BookingOnline scheduling wired into your calendar, your CRM and your reminders.
Switch on an auto-reply text for missed calls, which most phone plans and booking apps already include. Free, about twenty minutes, and it starts recovering calls tonight.
Free · no agency needed · if that is already done, the paid work is what is leftEvery dollar traced to a booked job.
If you cannot say which channel produced last month's revenue, you are guessing with your own money. This stage makes the whole engine legible.
What this stage includes
- GA4Set up properly, not the default install. Configured around the events that mean money to you.
- Conversion trackingCalls, forms, bookings and chats tracked end to end across every channel.
- Cost per leadWhat each channel actually costs to produce one real enquiry, updated monthly.
- Lead qualityNot just how many. Which leads were qualified, which were junk, and where each came from.
- Revenue attributionThe number that matters: dollars closed, traced back to the thing that produced them.
Ask every caller how they found you and write it down for two weeks. Free. It will not be precise, but it beats guessing, and it tells you whether you need paid tracking at all yet.
Free · no agency needed · if that is already done, the paid work is what is leftCustomers who come back without chasing.
The cheapest lead you will ever get is someone who already paid you once. This stage turns a finished job into the next three.
What this stage includes
- EmailCampaigns and flows to the list you already have. Welcome, post-purchase, seasonal, win-back.
- ReviewsA request system that runs at the right moment, plus response management so the profile stays alive.
- ReferralsA simple, trackable way for happy customers to send you the next one.
- ReactivationSegment the people who went quiet and give them a real reason to come back.
Reply to every Google review, including the good ones, then text your last fifty customers a genuine thank-you. Free, about an hour, and it is the cheapest repeat business you will ever buy.
Free · no agency needed · if that is already done, the paid work is what is leftNot sure which stage is broken?
The free Hype Report scores all five, then tells you which one is leaking the most revenue and what it costs you to leave it alone. No call required to see the result.